Strategic Niche Marketing
Strategic Niche Marketing is marketing to people for a distinctive part the whole world's population. This method is implemented by showing that our restaurant is marketed to only few people. Those people would be health-foodies, bodybuilders, athletes, and people who can’t eat gluten. It is even marketed to people who only eat organic food.
Here is a chart of people who would be at the Green Diner:
Strategic Niche Marketing is marketing to people for a distinctive part the whole world's population. This method is implemented by showing that our restaurant is marketed to only few people. Those people would be health-foodies, bodybuilders, athletes, and people who can’t eat gluten. It is even marketed to people who only eat organic food.
Here is a chart of people who would be at the Green Diner:
Strategic Partnership
Strategic Partnership is when two or more enterprises partner with you. This method can take many forms such as shake hand agreements to contractual cooperation's all the way to equity alliances. Here are types of enterprises that we going to partner with:
Strategic Partnership is when two or more enterprises partner with you. This method can take many forms such as shake hand agreements to contractual cooperation's all the way to equity alliances. Here are types of enterprises that we going to partner with:
- Farmer's Markets
- Spouts
- Farms
- Organic Prairie
Sustainable Competitive Advantage
Sustainable Competitive Advantage is a concept that is used to keep a business ahead of the competitions. Also, these method will also allow us to access all natural resources. Also, it will help us leverage our business to the top against other businesses such as Subway. Finally, this method will show us if our business is worthy and will hold up.
Here is a chart of Sustainable Competitive Advantage:
Sustainable Competitive Advantage is a concept that is used to keep a business ahead of the competitions. Also, these method will also allow us to access all natural resources. Also, it will help us leverage our business to the top against other businesses such as Subway. Finally, this method will show us if our business is worthy and will hold up.
Here is a chart of Sustainable Competitive Advantage:
Market Segmentation
Market Segmentation is a process in which a market of potential customers is divided into groups. Our diner will attract a group of people who want to be healthy. That group will divide into 4 sub-groups. Those groups will be vegans, vegetarians, paleo, low carb, omnivores, and others like fruitarians. In this chart, the chart shows the potential customers that will visit the Green Diner. The documents both male and female. In the other section which is the section which documents people who different diets like a fruit diet. In that section, 59% of females are on a different type of diet and 67% are male. The next is called the Omnivores. The Omnivores are basically consisting of all people in the US and 40% are females and 60% are males. The other section is called the Low Carb and in this section, 30% are female and 10% are male. The next section is called Paleo and in this section, 5% are female and 10% are males. Next, the second to last section is called the Vegetarians and this section consists of 8% of both males and females. Finally, the last section is the Vegan section and this section is consist of 5 % of females and 3% females. In conclusion, this is important because it will help us understand what groups we can market to when we create ads, offers, and etc. for our diner.
Market Segmentation is a process in which a market of potential customers is divided into groups. Our diner will attract a group of people who want to be healthy. That group will divide into 4 sub-groups. Those groups will be vegans, vegetarians, paleo, low carb, omnivores, and others like fruitarians. In this chart, the chart shows the potential customers that will visit the Green Diner. The documents both male and female. In the other section which is the section which documents people who different diets like a fruit diet. In that section, 59% of females are on a different type of diet and 67% are male. The next is called the Omnivores. The Omnivores are basically consisting of all people in the US and 40% are females and 60% are males. The other section is called the Low Carb and in this section, 30% are female and 10% are male. The next section is called Paleo and in this section, 5% are female and 10% are males. Next, the second to last section is called the Vegetarians and this section consists of 8% of both males and females. Finally, the last section is the Vegan section and this section is consist of 5 % of females and 3% females. In conclusion, this is important because it will help us understand what groups we can market to when we create ads, offers, and etc. for our diner.
Detailed Market Breakdown
Detailed Market Breakdown or known as Market Analysis is when it studies the dynamics and attractive of a special market within a special industry. Also, this section is just like Market Segmentation, but it goes into more detail. What it means by in goes into detail is that it takes apart and analyzes the info of Market Segmentation. Our diner will analyze what people will go to our diner, however the information is not based on the diets of people, but the type of people like families, teens, athletes, and etc. This chart at the bottom, is very important because with chart, we can use the information to do anything like coming up with a new menu item like a Organic Lobster Salad for women or a Lettuce Wrap filled with roasted vegetables for the Hippies or we can create new themes like National Women's Day or Father's Day.
Detailed Market Breakdown or known as Market Analysis is when it studies the dynamics and attractive of a special market within a special industry. Also, this section is just like Market Segmentation, but it goes into more detail. What it means by in goes into detail is that it takes apart and analyzes the info of Market Segmentation. Our diner will analyze what people will go to our diner, however the information is not based on the diets of people, but the type of people like families, teens, athletes, and etc. This chart at the bottom, is very important because with chart, we can use the information to do anything like coming up with a new menu item like a Organic Lobster Salad for women or a Lettuce Wrap filled with roasted vegetables for the Hippies or we can create new themes like National Women's Day or Father's Day.
Target Market Segment Strategy
Our Target Market Segment Strategy for our diner is basically a strategy on how we can target toward people who want to or is living an organic lifestyle. One way we can market our diner to all kinds of people is television. Television is a great way because we can create an ad about our diner and we send to everybody. Also, about 48% of people watch television. In addition, other way we can get our diner out there is by social media. With social media, we send information to our friends and families about our diner. Also, about 72% of women use social media and about 62% of men use it. Lastly, one other way we can get our diner out is by magazine and about 85% of people in the US read magazines.
Our Target Market Segment Strategy for our diner is basically a strategy on how we can target toward people who want to or is living an organic lifestyle. One way we can market our diner to all kinds of people is television. Television is a great way because we can create an ad about our diner and we send to everybody. Also, about 48% of people watch television. In addition, other way we can get our diner out there is by social media. With social media, we send information to our friends and families about our diner. Also, about 72% of women use social media and about 62% of men use it. Lastly, one other way we can get our diner out is by magazine and about 85% of people in the US read magazines.
Industry Analysis
Industry Analysis is a type of market strategy tool used by businesses if they want to enter their product into the service market. Also, Industry Analysis is composed of other categories that are this page which is Target Market, Market Breakdown, and Market Segmentation. However, there is one other component that was left our of Industry Analysis and that was Competition.
So, lets talk about what type of competition is out there. Our competition is food establishments like KFC and McDonalds as stated in the Financials Page. In addition to Competition, there is Products and Services. In Products and Services, there are future opportunities, services, production of food, and our menu. One example of Products and Services is that in our Diner, we create add a new item to our Menu like Grilled Organic Lobster.
Industry Analysis is important because it helps see if our diner is ready to put on the market by looking if there is strengths, weaknesses, competition, and etc. to our diner and if we need add, improve, take away stuff that will affect and attract a specific audience. Also, with Industry Analysis, it helps a business like the Green Diner understand all market conditions and with analysis, we can determine what stage of industry our diner is in. More information on Industry Analysis, see the link at the bottom.
Industry Analysis is a type of market strategy tool used by businesses if they want to enter their product into the service market. Also, Industry Analysis is composed of other categories that are this page which is Target Market, Market Breakdown, and Market Segmentation. However, there is one other component that was left our of Industry Analysis and that was Competition.
So, lets talk about what type of competition is out there. Our competition is food establishments like KFC and McDonalds as stated in the Financials Page. In addition to Competition, there is Products and Services. In Products and Services, there are future opportunities, services, production of food, and our menu. One example of Products and Services is that in our Diner, we create add a new item to our Menu like Grilled Organic Lobster.
Industry Analysis is important because it helps see if our diner is ready to put on the market by looking if there is strengths, weaknesses, competition, and etc. to our diner and if we need add, improve, take away stuff that will affect and attract a specific audience. Also, with Industry Analysis, it helps a business like the Green Diner understand all market conditions and with analysis, we can determine what stage of industry our diner is in. More information on Industry Analysis, see the link at the bottom.
Website Marketing Strategy
This last section is really important because it basically this entire website. In this section, we explain what Website Marketing is. Website Marketing is a tool in which it refers to a broad catagory of advertising that start to take different types of forms. Also, with Website Marketing, there are many types of web marketing.
Here are methods were are going to use market our website:
- Email Marketing
- Display Advertising
- Search Engine Marketing
- Video Marketing
All of these types of marketing can be essential because with these methods, we can get our product to many people. Also, with website marketing, our diner can develop an online presence on the Internet. In addition, with this strategy, the best way to engage with a base of customers is to engage with users that on the Internet. For more information, click the link at the bottom on Web Marketing and see what it's about.